The Bridge
The Bridge LLC
The Bridge located in Birmingham, Alabama, is a multipurpose complex that is a destination for entertainment, recreation, private events, and meetings in a non-smoking, family-friendly environment. It houses 6 separate monolithic domes which features: The Tower Center, Tuscany Lanes, The Venue, Xtreme Kidz, and The Fitzone.
The goal for this project was to create a distinct brand identity for The Bridge and create print/digital designs that not only reflects the brand, but converts into sales/awareness.
All photographs/videos shown in this project were captured by Brianna Bryant, founder of Bryant Studio.
For branding we chose earthy colors. We chose these colors to show a person/individual growing and progressing in life. These colors represent growth and potential in order for a person to reach the next level through the help of The Bridge..
Target Audience
The Bridge targets businesses, organizations and the local community. It is Faith Chapel’s community outreach initiative.
Project (Branding & Graphic/Print Design + Web Design)
What better way to drive customers to your entertainment hub than to implement fresh new brand collateral? The new clean design seemly integrated the fresh start, professionalism and awareness the brand wanted to portray.
The goal of the website is to convert it from “insider-focused” to community-focused. We made sure to design the site to fit the needs to the customers and the community, while providing a clean, easy to maneuver website.
Before (Original)
After (Redesign)
